SEO for your website
Making your site findable in Google for the searches your customers use — from the technical base to the copy on each page.
SEO is not magic and not a one-time switch. It is three things: a technically sound site, pages built for specific searches, and the time Google needs to evaluate them. I work on all three.
I start with an audit: speed, mobile version, headings, meta tags, duplicate pages and indexing in Search Console. Then I collect the searches people actually use and show which ones are realistic to win first.
Structure usually delivers the biggest gain: a dedicated page for each service instead of one page trying to cover everything. That is how a site starts appearing for dozens of searches, not just for the company name.
What is included
Technical audit
Speed, mobile version, indexing errors, duplicates and broken links.
Keyword research
A list of real search phrases with volume and difficulty, and what to target first.
Page structure
A dedicated page per service, with sensible internal linking.
Content optimisation
Headings, meta tags and copy built for the searches — without keyword stuffing.
Technical foundation
Sitemap.xml, robots.txt, hreflang for language versions, structured data.
Search Console
Setup, sitemap submission and a plain-language report on progress.
Related work
Corporate website
Forensic Expertise Institute platform
A website for a team of forensic experts: service catalogue, request form and clear navigation for clients and law firms.
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Spotless Pro Home Cleaning
A premium cleaning service site for the UK market: careful design, client reviews and easy booking.
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Get in touch
Tell me briefly about your idea — I'll take a look and come back with suggestions. The first call is free.

